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Our work · Ballygunge, Kolkata · Since 1999

More than hosting. We get businesses found.

Since 1999 we have run Calcutta's online yellow pages, built and sold our own SEO software, put a national brand on page one of Google India and kept our own homestay full through Google Maps. Here is the work, with the numbers.

500+paying advertisers in the first year of Calcutta Yellow Pages Online
#3on Google India for “pregnancy test”, for a national brand
95%+occupancy at our own homestay, year after year
100%positive eBay feedback across 900+ sales
Results

Six things we built and grew

One for a client, the rest for ourselves. We try every method on our own businesses first, so we know what works before you pay for it.

kolkatahomestay.com
The Cornfield Retreat website: a black-and-white photo of the Howrah Bridge under the title The Cornfield Retreat, A Homestay in Kolkata
The homestay's website today · kolkatahomestay.com ↗
Local SEO · Google Maps · Website2016 to today · our own business

The Cornfield Retreat: two rooms, almost always full

Our own homestay in Ekdalia, near Gariahat, competes with every hotel in Kolkata. We built its website for phones, run its Google Business Profile and wrote its Airbnb and Booking.com listings.

  • 95%+ occupancy, year after year
  • +161.5% views of its Google profile, compared with the same period a year earlier
  • +52% in mobile search rankings and +24% on Google Maps
  • 4.6/5 on Google, 8.9/10 on Booking.com, 4.8/5 on Airbnb, with Airbnb Superhost status
  • 1 → 3.9 days: how long the average guest stays

For your business: the same work puts a clinic, shop, coaching centre or restaurant in front of people searching nearby.

#3
“pregnancy test”
on Google India, for a national pharma brand
SEO · YouTube · Blog2012–13 · Mumbai · for a client

A national brand on Google's first page

DDB Mudra Group brought us in as digital marketing lead for a pregnancy test kit made by a leading pharmaceutical company. We ran the SEO audits and led a team of four on the blog and the YouTube channel.

  • #3 on Google India for “pregnancy test”
  • #2 on Google for “pregnancy blog India”
  • Top 3 on YouTube, with the videos also showing in Google's own results
  • About 80× the channel views in four months (almost +8,000%)

For your business: a search plan that covers Google, YouTube and your own blog, measured by where you rank and who calls.

+350%
eBay sales
after our e-commerce SEO · 100% positive across 900+ sales
E-commerce SEO · Marketplaces2003–2024 · our own store

Our eBay store: Power Seller, 100% positive

For 21 years we sold to buyers around the world on eBay as “Hindusthani”. Product pages that people found through search did most of the selling, with very little spent on ads.

  • 100% positive feedback across 900+ sales, and eBay Power Seller rank
  • +350% sales on the previous period after an SEO rework (2,485 page views in two months, March 2022)
  • 91.4% of product views came from search, only 8.6% from paid promotion
  • +6% more wish-list saves after clearer calls to action

For your business: WooCommerce stores and marketplace listings that rank on their own, so you pay for fewer clicks.

www.cypo.com · June 2000
The Calcutta Yellow Pages Online home page in June 2000: a list of business categories and a Sign up now box saying the site was launched on 24 August 1999
cypo.com in June 2000, saved by the Internet Archive · see it ↗
Web portal · Email marketing · Local SEO1999–2001 · where we started

Calcutta Yellow Pages Online

Our first business: a directory and portal for the city's businesses, launched on Calcutta's birthday, 24 August 1999, from the same address in Ballygunge we work from today.

  • 500+ paying advertisers in the first year, signed up by email marketing from May 1999
  • 66% of local business categories on Google's first page
  • 3 printed editions, with 2,000+ free copies for businesses not yet online
  • 300+ customers who stayed for five years or more, looked after by a sales team of 13

The name lives on: our DNS servers are still called 11.cypo.com and 12.cypo.com.

linkwit.com · 2005
The LinkWit product page from 2005, with its gold software box
imageexporter.com · 2005
The Image Exporter product page from 2005, with its software box
Saved by the Internet Archive.
Software products · Team lead2005–2007 · our own products

Our own SEO software, sold online

We designed, built, hosted and sold our own web applications, each made with a team of two to five developers.

  • LinkWit, a crawler and sitemap generator: websites got indexed by search engines 69% faster
  • Image Exporter: AdSense publishers raised ad click-through by 24.6%, with earnings of almost $1,000 a week

For your business: we can build the tool you need too, from a booking form to a full web app.

DNS Report
The DNS Report start page on studios.ezspl.com
DMARC Wizard
DMARC Wizard showing ezspl.com with SPF, DKIM and DMARC all green
Web apps · Email delivery2026 · free for everyone

Free tools for any domain

DNS Report grades a domain's DNS and email security in seconds. DMARC Wizard then walks you through fixing SPF, DKIM and DMARC, with the exact clicks for your DNS host.

Beyond hosting

What we can do for your business

The skills behind the results above, available to you. Tell us what you sell and where you want to be found.

SEO and SEO audits

On-page fixes, content that ranks and links that count, explained in plain words.

Google Maps and Business Profile

Show up when people nearby search: profile, photos, posts, reviews and local pages.

Google Ads and Analytics

Ads that bring calls, not just clicks, with tracking that shows what each rupee did.

Online shops and marketplaces

WooCommerce stores and marketplace listings that people find through search.

YouTube and content

Videos and blog posts organised to be found on YouTube and on Google.

Email marketing

Newsletters and offers that land in the inbox, sent from a properly set-up domain.

Websites and web apps

WordPress sites, custom tools, and automation in Python and Node.js.

Hosting, email and servers

Where we started in 1999. See hosting →

Since 1999

From the same address in Ballygunge

  1. 1999We start in business on 15 April with web hosting. cypo.com goes live on 24 August, Calcutta's birthday.
  2. 2002Easy Space Systems is registered as a company.
  3. 2003Our eBay store opens, and grows into a Power Seller.
  4. 2005LinkWit and Image Exporter, our own SEO software.
  5. 2012Digital marketing lead for a national brand, through DDB Mudra.
  6. 2016The Cornfield Retreat opens to guests.
  7. 2022eBay sales up 350% on the previous period after an SEO rework.
  8. 2026Free DNS Report and DMARC Wizard, and this website.
You don't need to wear a suit to be serious.

Arjun MukherjeeFounder, Easy Space Systems

Arjun went into business in 1999 with web hosting and Calcutta Yellow Pages Online, and has led Easy Space ever since, from hosting and servers to SEO, Google Ads and online shops. His full record is on LinkedIn.

SEOLocal SEOGoogle Business ProfileGoogle AdsGoogle AnalyticsE-commerce SEOWooCommerceWordPressEmail marketingYouTubecPanel & WHMCSLinux servers
Arjun on LinkedIn ↗
Your turn

Want numbers like these for your business?

Call or WhatsApp, and tell us what you sell and where you want to be found. We'll tell you honestly what it takes and what it costs.

Office hours: Mon–Fri 10:30 am–7 pm · Sat 10:30 am–2:30 pm IST
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